Australia Week: Intermission!
A lot of the ads on Australian TV are either dubbed over American ads (which are a true pain to watch), cosmetics ads brought to you by the face of that brand (if we’re lucky, Natalie Imbruglia), or the singularly unimaginative Brand Power ads.
Very rarely do we get a true narrative ad anymore that is worthy of comment, short of that of a father telling his child that the Great Wall of China was built by “Emperor Nasi Goreng to keep the rabbits out. There were too many rabbits.”
The child then takes this information and disseminates it to his class in the form of an oral report. This is supposed to inform us of the great study aid that is broadband internets.
The most entertaining and polished ads on television are, surprisingly, for beer. The ads for Bundaberg are strangely ocker tales of a polar bear and his human mates, but they are nothing compared to the mighty power of the new Carlton Draught ad, “Flashbeer”:
I believe that beer ads are largely preaching to the converted, as beer drinkers generally know their own tastes, but this one is funny.
The strength of beer ads has been in question since last year’s “Big Ad”, which was beloved the world over, but did not really achieve its goal of “selling some bloody beer”:
Still, as a teetotaller, I enjoy these “expensive ads” because they are among the most creative on television, and the most Australian. As I approach the final sentence, I realise that I don’t really watch enough television to be able to present a full expose of the Australian commercial industry. Also, both of those ads are for Carlton Draught. Still, I’ve no doubt that the two ads I’ve presented represent the best of the best.