The trajectory of Avatar for me was an initial reaction of “what?” then “oh, okay,” then “yes, that looks quite good”, then “I must see this, right now”, then “I have my tickets. I must not think of this film until such time as I see it, lest I overhype myself and die.”

Then Avatar came out today and … yes. This is what movie making is about. I could point to an entirely different film, different genre, different crafting, different styling, and say “this is what movie making is about” – and that is what movie making is about.

Avatar is a specific brand of amazing and perfect movie making. All of the cliches apply here: a labour of love, a man at the peak of his performance, best movie Cameron has made since Titanic … but they’re all true. Especially that last one.

ABSOLUTELY NO SPOILERS INSIDE!

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